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KMID : 1160120130020010068
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Journal of the Korean Society of Beauty Cultural Arts
2013 Volume.2 No. 1 p.68 ~ p.81
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A Study on Skin Perception, Cosmetics Use and Purchase Behaviors in Male College Students
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Jung Na-Rae
Soung Yeon-Sook
Lee Keun-Kwang
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Abstract
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The survey was conducted with in male college students in South Chungcheong-namdo areas, in order to examine their perception of skin, cosmetics and skin care behaviors. The results are as follows: First, from the aspects of general characteristics, freshmen accounted for the greatest portion, 33.9% in the grade distribution, sophomores for 28.5% followed by seniors and juniors in order. For the skin type distribution of the subjects, dry skin made up for the greatest part 27.6%, oily skin for 25.4%, followed by the reply of "have no idea", combination skin and normal skin type. The highest percent, 26.8 of the subjects had the cases of workout once to twice monthly, 36.8% had water intake of 44∼6 cups a day, with 6 hours of sleeping at average(39.3%), the highest percent of the subjects. Second, in the results of examining the perception degree of skin in male college students, the highest portion, 34.5% of the subjects answered they had dry skin type, while 56.1%, the greatest part thought that getting older resulted in drier skin types. It was found to be normal in terms of the degree of perception and knowledge of skin in South Chungcheong-namdo areas. It was thought that 22∼4% of them had little knowledge about skin, depending on variables. Third, looking into the characteristics by cosmetics use behaviors, the highest portion, 46.2% of male college student subjects answered they usually applied the cosmetics. For the purpose of cosmetics, 78.31%, the highest portion of the subjects answered to prevent dry skin. 296(24.4%) students out of 351(87.8%) subjects applied the skin toner products, while 286(23.5%) applied the skin lotion(84.9%), which proved that most of subjects used the toner and skin lotion products. It was shown 151(24.6%) accounting for 46.3% of the entire subjects used the wax products for hair, while those who used the saving foam for shaving were 176(29.3%) accounting for 52.2% of the entire subjects. For other cosmetics, 254(32.7%) used the foam cleansers, which accounted the most for 78.9%. Fourth, for the male college students` cosmetics purchase behaviors, 140(39.9%) of the subjects, mostly, purchased the cosmetics based on brand names. In purchasing any cosmetics, there was similar percentage of about 30% in those who purchased their cosmetics according to the sellers` recommendations and in those who usually did not. The percentage of those who purchased the products they had used from their past experiences was 52.1%. It was about 30% who purchased during shop-around and who usually did not, respectively.
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KEYWORD
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Cosmetics, male college students, purchase behaviors, skin perception
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